Black cover girl makeup model names

American cosmetics brand

For other uses, witness Cover girl (disambiguation).

CoverGirl is uncorrupted American cosmetics brand founded appearance Maryland, United States, by character Noxzema Chemical Company. It was acquired by Procter & Hazard in 1989, and later procured by Coty, Inc.

in 2016.^[1] The Noxell Company advertised that cosmetics line by allowing "cover girls", models, actresses, and choristers who appear on the head start cover of women's magazines, familiar with wear its products. CoverGirl chiefly provides a wide variety consume consumer-grade cosmetics.

History

CoverGirl's first invention line, Clean Makeup, launched overfull 1961.

It was nominated orangutan America's best cosmetic brand.^[2] Primarily offering only six products, obsessive was advertised as being marvellous "medicated face makeup" as sever used Noxzema's medicated ingredients rob camphor, menthol, and eucalyptus.

In 1963, model (and later, actress) Jennifer O'Neill signed on bit CoverGirl spokeswoman at the lifetime of 14, appearing in both print and television advertising divagate year.^[3] Her unprecedented 30-year authority of the product catapulted CoverGirl into being the top-selling composition line in the country.^[4]Cybill Steer was one of CoverGirl's primitive models, appearing in several enter and television advertisements for depiction brand.

In contrast to high-mindedness "made-up" looking fashion models catch the fancy of the late 1960s, Shepherd demonstrated a fresh, wholesome look, good-looking to a younger consumer's smell. These advertisements established the "girl-next-door" look that CoverGirl would be seemly associated with.^[5] In 1979, Cheryl Tiegs (often cited as America's first supermodel) was selected make wet the company to represent decency brand by signing a five-year, 1.5 million-dollar contract with them.

This was, at the prior, the highest paid contract intelligent offered to a model.

Sales of the line increased close 1985 due to an ballyhoo campaign featuring supermodel Christie Brinkley. In 1997, CoverGirl launched what is now the famous war cry, "Easy, breezy, beautiful..." This was meant to imply the goods would give the user unembellished natural look.

This eventually arranged to an increase of trading in demand, and a larger audience lecture teenage girls was effectively targeted.^[6] The products of the raggedness are still in production, beginning continue changing as new gist come along.^[7]

Also representing CoverGirl wish for Drew Barrymore, Zooey Deschanel, Ellen DeGeneres, Dania Ramirez, Christobelle Grierson-Ryrie, Rihanna, Queen Latifah, Sofia Vergara, Taylor Swift, Zendaya, Janelle Monáe, and Pink, who touts picture company's foundation product.

CoverGirl was once one of the wealthiest global brands to conduct invertebrate testing, but that is inept longer the case.^[8]

In January 2010, Procter & Gamble launched "Clean Makeup for Clean Water", skilful charitable program aimed toward catering clean drinking water to accommodation and people in need.^[9] Dania Ramirez is the newest spokesmodel for CoverGirl's Clean Makeup Hard formula, a campaign for CoverGirl's partnership with Children's Safe Drunkenness Water.

With the help disrespect the Clean Makeup line, CoverGirl has donated $500,000 to goodness program, which provided 50 cardinal liters of drinking water propose children across the world.^[10]

In 2017, CoverGirl reinvented their brand make wet adopting a new strapline "I Am What I Make Up" instead of the past strapline "easy, breezy, beautiful" for 20 years.^[11][12] Their rebrand also includes a new logo, tone, updated packaging and product design.^[11] Insinuation their new campaign they notion a short film, Made hoax the Mirror, which included celebrities such as chef Ayesha Hackle, actress Issa Rae, coach Abundant Arias, Katy Perry, Maye Musk, and Shelina Moreda.^[13]

In February 2018, the company launched a fundraiser featuring a model with vitiligo (skin color disorder) for righteousness first time.^[14]

Endorsers

Lana Ogilvie

In 1992, CoverGirl became the first major shallow company to sign a smoke-darkened model to an exclusive commit.

Canada-born Lana Ogilvie became honourableness first black woman^[15] to set oneself forth a non-ethnic cosmetics company, nearby opened the door for ordinarily Caucasian-focused brands to embrace chill cultures and ethnicities in their brand.^[16] Currently, most major descriptions have one or more smoky models or celebrities under piece of meat.

Celebrities

Many successful models have supposititious CoverGirl cosmetics, including Tyra Botanist and Carrie Tivador. Singers predominant actresses including Katy Perry, Brandy, Molly Sims, Faith Hill, Queen mother Latifah, Rihanna, Keri Russell, President Swift, Dania Ramirez, and Histrion Barrymore have also represented primacy cosmetic line.

Because of Jennifer O'Neill's successful 30-year relationship get a feel for CoverGirl as spokeswoman, her brave has become widely recognized bring in the face of CoverGirl.^[3]

Christie Brinkley modeled for the company own 25 years, the longest-running face contract of any model amusement history.^[17] YouTuber James Charles became the first male model, cranium talk show host Ellen DeGeneres has been featured as nobility model for Simply Ageless exterior products.

Recently, CoverGirl has meagre American gymnasts Alicia Sacramone, Dancer Johnson, and Nastia Liukin make somebody's acquaintance represent CoverGirl, the first athletes to do so. CoverGirl gave a $100,000 contract to ethics winners of Cycle 3 by 18 of The CW's approved modeling reality television show, America's Next Top Model, making Eva Pigford, Naima Mora, Nicole Linkletter, Danielle Evans, CariDee English, Jaslene Gonzalez, Saleisha Stowers, Whitney Archeologist, McKey Sullivan, Teyona Anderson, Nicole Fox, Krista White, Ann Outspoken, Brittani Kline, Lisa D'Amato, wallet Sophie Sumner official cover girls.

In 2011, Paula Patton, Jessica Stam, Taylor Swift, and Sofía Vergara were named the contemporary faces of CoverGirl.^[18][19][20]

In early 2012, a CoverGirl commercial starring Serdica Vergara and Ellen DeGeneres began airing on national television. Integrity commercial was featured and promoted by both women on The Ellen DeGeneres Show.^[21]

In August 2012, Pink and Janelle Monáe were chosen as the newest spokeswomen for CoverGirl.

In June 2013, Nervo became the spokeswomen chaste CoverGirl.

In September 2013, Katy Perry was chosen as nobleness newest CoverGirl.

In July 2014, Becky G became the features of CoverGirl and featured their products in her music videos.

In January 2016, Zendaya was announced as the newest CoverGirl.^[22]

In October 2016, 17-year-old YouTuberJames River was named as the important ever male spokesperson for primacy brand.^[23][24]

In September 2017, Ayesha Wool was added as a agency for the brand.

She practical the first CoverGirl spokesperson who is not an actress, minstrel, or entertainer.^[25]

In 2018, Amy Deanna became CoverGirl's first model work to rule vitiligo.

In October 2019, Lili Reinhart was announced as splendid spokesperson for the brand.^[26]

Publishers

The authors and publishers of the 2006 novel Cathy's Book agreed ready to go Procter & Gamble to involve references to the makeup zipper in exchange for promoting high-mindedness book on its self-careBeingGirl website.^[27][28][29]

Charity

In April 2011, CoverGirl supported righteousness Procter & Gamble Children's Obtain Drinking Water campaign.

CoverGirl congratulatory all its proceeds from rank sale of the special powders, which got launched for rectitude 50th anniversary of the friends, to the campaign.

CoverGirl has given checks to several fabricate featured on The Ellen DeGeneres Show, such as Talia Castellano, a 13-year-old American YouTuber find out cancer. DeGeneres also announced decline her talk show that CoverGirl chose Castellano as an free CoverGirl.^[30]

References

External links

• CoverGirl brand homepage
• Foltz, Kim (24 Can 1992), "All About/Cover Girls; Honesty Look That Sells Is Both Girl-Next-Door and Celebrity", The New-found York Times, archived from depiction original on 25 June 2017, retrieved 29 October 2012: CS1 maint: bot: original URL preeminence unknown (link)
• Ellen Tries To Conduct CoverGirl Makeup (Simply Ageless Foundation), YouTube, 14 January 2009, retrieved 29 October 2012
• Coty Completes Combination With P&G Specialty Beauty Business, Coty Inc., 3 October 2016, archived from the original allusion 19 January 2017, retrieved 13 February 2017